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Tuesday, November 23, 2010

Warner Bros. Consumer Products (WBCP) today announced the Scooby-Doo Zoinks Points consumer rewards program, now available at This first of its kind program offers fans the opportunity to download and access free, exclusive online content with the purchase of all Scooby-Doo licensed products. Users will have access to a vast and ever-expanding collection of online and downloadable content, including custom Scooby-Doo online games, video clips, wallpapers, screen savers, podcasts and more.

The special content, available online as part of the Zoinks Points rewards program, is designed to appeal to Scooby-Doo fans of all ages, and is inspired by the vast library of animated episodes and movies featuring Scooby-Doo and the Mystery Inc. gang. Best of all, content rewards are offered to the purchaser or recipient of every Scooby-Doo product, including: Warner Home Video's Blu-ray and DVD release, Scooby-Doo! The Mystery Begins and Warner Bros. Interactive Entertainment's Scooby-Doo! First Frights videogame on the Wii™, Nintendo DS™ and PlayStation®2 computer entertainment system, both of which are scheduled to release on September 22, 2009. In addition, Zoinks Points rewards will be offered with an array of Warner Bros.' licensed consumer products and future DVD releases.

"We are happy to offer the Zoinks Points customer rewards program as a thank-you to all of the fans who have loved and supported Scooby-Doo and the Mystery Inc. gang over the years," said Karen McTier, Executive Vice President of Domestic Licensing and Worldwide Marketing, Warner Bros. Consumer Products. "Scooby-Doo is one of our premier brand franchises, and it's fitting that Zoinks Points is launching at the same time that Scooby-Doo's consumer offerings are rapidly expanding in the areas of licensed consumer products, movies, video games, and notably a new animated series coming to Cartoon Network in 2010."

Prominent quick-serve restaurant Wendy's is the launch partner for the Zoinks Points program and the promotional partner for the upcoming Warner Premiere/Cartoon Network co-production of the live-action movie Scooby-Doo! The Mystery Begins. Wendy's will be featuring a special Zoinks Points "super code" as part of their Scooby-Doo Kid's Meal offering during the promotional period in September 2009 in all U.S. Wendy's restaurants.

Following the purchase of one or more Scooby-Doo products, fans can access exclusive online rewards at, thanks in part to numerous key retailers and licensees including: Walmart, Toys "R" Us, American Marketing Enterprises, Saramax Apparel Group, Union Underwear, Kellogg's, Joseph Enterprises, Kraft Foods, DC Comics, Scholastic, Pressman Toys, New Star Wholesale, Rubie's Costumes, VTech Electronics and more.

The Zoinks Points website currently offers more than 60 individual pieces of exclusive Scooby-Doo online content that can be unlocked with specific Zoinks Points codes that have been assigned to each Scooby-Doo product. As the program expands, look for the site to continue to unveil more than 100 new pieces of exclusive content every single year.

An international rollout for the site is planned for 2010, including Canada and select European countries.

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